When to Hire a Copywriter for Your Business

Website writing can be a daunting task.

Even if you’re good at it, odds are if you’re running a full-time business, you have zero hours in the day to devote to cranking out content.

If you find yourself trying to cram in a blog post between appointments or at the end of the workday, it’s probably time to pass the task onto someone else.

In this post, we’ll go over:

• What a copywriter does

• How a copywriter can benefit your business

• How to find the right copywriter who aligns with your values

So you can grow your business without sacrificing your time and energy.

Why Hire a Copywriter? 

It’s always possible to perform writing tasks yourself or have your assistant do it. But this usually happens at the expense of your company’s productivity. 

Writing takes time, so if you or your office employees are splitting attention between writing and regular tasks, it’s going to affect how your business operates day-to-day.

Outsourcing to a copywriter is an effective way to maintain a smoothly-running office — and improve your online marketing strategy.

A copywriter can take time-consuming tasks — like writing blog posts or emails — off your hands. They’ll take a look at your website and help you identify what works and what needs to change.

A skilled copywriter will help you with things like:

• Increasing readership on your website

• Boosting content engagement

• Attracting the right clients to your business

This will not only save you time, you may even watch your business grow right before your eyes. And you’ll have a website filled with valuable content that your readers will seek out.

Partnering with a copywriter will benefit you long-term, because you’ll be connected to a professional who’s skilled in persuasive writing and online marketing.

And if you’re not ready to hire a full-time copywriter for your business, booking a freelance writer is another great investment for your website. When you’re working with a freelance writer, you can often utilize options such as::

1. Writing web pages. This can include anything from FAQ pages to landing pages. It’s a must for website content to be well-written and interesting — or you’ll lose your readers.

2. Recurring blog posts. Your copywriter may recommend bi-monthly or weekly posts, depending on your current online visibility as well as your future goals for your business.

3. Monthly retainers. This is a great option if you have writing needs throughout the year. Essentially you book hours with your copywriter on a monthly basis so you always have access to them when projects come up.

Talk with your copywriter to decide which option is best for your current needs.

What Should I Look For in a Copywriter?

Hiring can sometimes feel like a gamble, but this is especially true when hiring a freelancer. Because it’s not uncommon for freelancers to be unreliable or disinterested.

But today we live in the age of the entrepreneur, when many writers are serious about — and talented at — their freelance careers. Just a quick Google search of “freelance copywriter” is bound to deliver you some impressive results.

Narrowing down that long list is the tough part, though. Because you don’t want just any copywriter — you want to work with someone who understands your industry and can get behind your mission.

So when you’re on the hunt for the perfect freelance copywriter, it’s important to find someone who is:

• Reliable

• Professional

• Communicative

• Open to feedback

• Aligned with your mission

If you can find a copywriter with these traits, then you’re in for a fruitful partnership that will benefit your business.

Beyond the criteria I mentioned above, it’s also vital that your copywriter understands and performs:

1. SEO best practices

2. Consumer research

3. Online marketing strategies

If your copywriter isn’t implementing any of that, then you might be paying for well-written content — but your website still isn’t ranking.

So make sure when you’re looking for a copywriter, you hire someone who not only values professionalism — they also know the inner workings of online marketing.

This will guarantee you top-notch content and take your website leaps and bounds above the rest.

What Services Does a Copywriter Offer? 

This will vary from writer to writer, but typically you can expect your copywriter to provide a range of services like:

• Landing pages

• Blog posts

• Email sequences

• Product descriptions

• Opt-ins

Some copywriters will also include formatting and edits. Finding a writer who can tackle these tasks for you will make your life easier.

And like I mentioned earlier, a seasoned copywriter knows the ins and outs of SEO, keyword strategy, and how to successfully write to online audiences. This is the icing on the virtual cake that will move your website up in Google — so your readers can actually find you.

You may already have an idea of what needs improvement on your website or in your emails. But a copywriter can help you narrow your focus by identifying:

1. Who you’re talking to

2. How you’re talking to them

3. What you’re saying

These three things are essential if you want to have high-performing, helpful content that your readers love to engage with.

So depending on your writing needs, book a copywriter who lists some of the services I’ve listed above.

Should I Hire a Holistic Health Copywriter?

A copywriter often specializes in one particular field. So if you’re in the holistic health and wellness industry, it’s totally possible to find a writer who excels in that niche. 

Hiring a holistic health copywriter benefits you because:

1. They already understand — or can research — the content they’re producing. You don’t have to teach them the ropes. They’re well-versed in many of the topics they’ll be writing about. And if they don’t know about a subject, they’re willing to research it so they can convey accurate information to your readers clearly and concisely.

2. They’re familiar with your industry and the challenges you face in running your business. Chances are, your health and wellness copywriter has worked with similar professionals before. So they already know what your website needs in order to engage your audience — and outperform your competitors.

3. They’re passionate about your mission and want your business to succeed. When you hire a health and wellness copywriter, it becomes less about the bottom line and more about helping the industry thrive. Because a specialized copywriter is going to really care about what your business is doing and how it’s helping people. And their work will reflect that.

So while hiring a generalist copywriter is perfectly fine, you’ll see even better results by bringing on someone with a knowledge of the health and wellness industry.

Why a Copywriter Can Benefit Your Business

When it comes to online writing, it can be tempting to save a few bucks and just do it yourself. Or it might seem reasonable to add it to your assistant’s task list.

But if you want your website to be discoverable online and provide your readers with high-quality content that makes you stand out in your industry, then hiring a copywriter is the way to go.

A copywriter can save you time and energy so you can focus on your business. They understand SEO, algorithms, and audience. 

By booking a specialized copywriter, you’ll work with someone who knows the health and wellness industry and can write more effectively to that audience.

When you hire a copywriter, you’ll benefit from lasting content that:

• Helps you generate leads 

• Drives traffic to your website

• Boosts your online reputation

And each piece of content your copywriter delivers is a long-term investment in the health and well-being of your business. 

So you can focus on the health and well-being of your clients.

Learn More About Improving Your Website with Online Marketing Strategies 

If you like what you read today, take a look at some of my other blog posts to learn more about growing your online presence in the health and wellness world.

And if you have copywriting needs that are looming over you, please reach out to me. I’d love to help your business thrive by getting your message out to the people who need to hear it.

Sources:

Content Marketing Institute

Forbes

Kolab Tree

Indeed

Harvard Business Review

SEO Starter Guide: The Basics | Google Search Central